Only a few years ago, if you asked any North American middle-schooler what she/he wanted for a birthday present, the answer might have been some game console. Today, the answer would be an iPhone, iTouch, iPad, iEtc. Although Apple was nowhere near the first company to enter the electronics market, it has developed its own incredibly strong market of electronics and has won against many other brands with its sophisticated, smart, and user-friendly products.
This year, when Apple launched the iPhone 5S and 5c, the firm was able to sell 9 million iPhones in the opening weekend alone, almost twice the last year’s sales record of 5 million. And in addition to setting this record, this year, Apple became the most valuable brand in the world, replacing Coca- Cola, which had kept the title for thirteen consecutive years.
Many question how long Apple’s monopoly will last. Will it go the fate of Blackberry, which was ranked 54th most valuable brand three years ago but is completely gone from the list this year? Apple has a strong market share but it will have to maintain its strong performance to keeps its place above competitors like Samsung and Google.
Resources:
http://ca.finance.yahoo.com/blogs/insight/apple-tops-most-valuable-brand-list-long-173336735.html
Leave a Reply