After reading Ayesha Hasan’s blog post about Staples, I also found the importance of relationship between business and customers. Just like what Ayesha said in the blog, when 15 of 33+ Staples retail stores closed in Canada, borders are broken; businessmen more and more concentrate on online shopping, so they give up opening a local store, instead, they would like to sell their products using internet and logistics corridor. However, obviously, it is harder for companies to communicate with customers than before.

Apparently, customer is the main goal for every type of business, so the relationship between suppliers and consumers is needed to be fixed tightly. If a company needs to be more likely to be chosen by customers, it should have a good relationship which connects it with other consumers. Actually demanders also need the process of fixing relationship with companies, which can bring them more benefits.

What’s more, businessmen need to solve one problem, like Ayesha stated, how can them balance between local stores and online stores? One interesting question. In my opinion, people would like to choose some regional products like specialties of other areas; and they would like to choose some life essentials like laundry detergents in a local store. It is hard for a company to decide what to sell and how to sell products or services, and to keep a good connection with customers, they need to understand what people really need, and how they will do to satisfy their wants.

Links:

http://blogs.ubc.ca/ayeshahasan/

http://blogs.ubc.ca/ayeshahasan/2014/10/05/staples-online-shopping/