I found a good article written by Jordan Andrew, which is about the acquisition between Facebook and What’sApp. In the blog, Jordan said at the beginning, Blackberry is well known because of its unique massage system: people could text message each other instantly between two Blackberry smartphones. However, people start to realize what if they do not use a Blackberry phone? Then some businessmen found how about connecting Facebook with What’sApp, which can make more people use both apps at the same time because there are a large number of people who are using Facebook already, and what they do is to charge the product differentiation, and then made a win-win business.

I think Jordan’s opinion is alternative, and what I regard this type of reaction is like chasing chances. For every business, the most important thing is to know what they should do and how to achieve that. Therefore, having a good version is the most critical thing in their life career. It is successful for Facebook manager to deceive the opportunity of newer and wider market, and the target is more likely expanded to normal people, not only youths and businessmen need them now, but also some workers and teachers can use them to do what they really want, and that would be much more convenient than before. To sum up, it is a good thing to see acquisition happening on Facebook and What’sApp, which brings people more benefits.

References:

Jordan Andrews’ Blog: http://blogs.ubc.ca/jordanandrews/

http://blogs.ubc.ca/jordanandrews/2014/10/23/facebook-acquisition-of-whatsapp/