benny lam's blog

In response to Emily Tang’s post https://blogs.ubc.ca/emilytang/ on Coca Cola’s Obesity fighting campaign. I agreed that  Coke is performing a damage control act. Coke should have provided information of its product for the educational purposes to its consumers before hand. I think Coke may have screwed up on the sequence a bit.

The result of this unethical behavior may not cause any damages to coke’s brand since they are selling some what of an addictive product with caffeine content. Perhaps this is one of the reason why coke is not really concerned about labeling facts or warning unless it was forced by the government to do so. It seems pointless to me for coke’s attempt to rally its customers to get healthy and start exercising while its product is partly the cause of needing the exercises.

If Coke is the one to get us of of obesity issue, then who. The government. I Do`t think so either. I use MayorBloomberg`s attempt to control sizes on sodas in NYC as my example. I think government intervention will only put limit our freedom in this situation and not solving the root of the problem. They should focus on early education instead.

In my opinion, all Coke needs to do as a responsible corporation should provide facts of its product to consumers in an unbiased form. Let the consumers have the freedom to decide if they want to accept the products, and that’s it. In today`s world, profit will come when the company is doing the `right`thing that society is looking for.