Try to think about some advertisements you’ve seen today. DO you remember any of them?
Probably one, or two. The rest have just slipped your mind haven’t they?
Nowadays, businesses and organizations are coming up with the most outrageous, yet effective road advertizing schemes in order to attract consumers to their products. Imagine cruising down the road in a car to be faced with a huge billboard of a football pitch, and wait… are those players on the pitch moving? That’s right – in an Adidas ad in Asia, they hired TWO REAL MEN to look like they were playing football on the billboard itself! As crazy as that sounds, it is incredibly memorable – one of the key components a business MUST have in their campaigns.
Although the crazy ads are a great way to attract consumers to businesses, they are also costly and could be contradictory to some value propositions of business to improve prices for consumers by reducing costs of production.
This post has been a brief one but it was this internet article that made me feel the need to share this! Check it out below:
http://www.businessinsider.com/20-brilliant-marketing-campaigns-that-literally-stop-traffic-2010-12?op=1
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