Kianna’s blog post, Polariod Cube vs GoPro, compared the GoPro camera to the Polaroid Cube camera. Kianna suggests that the Polariod Cube creates some serious competition for the GoPro. Her main arguments are that GoPros are too expensive, as its latest model is priced between $400-$500, and isn’t as established of a brand as Polariod.
Firstly, it is true that Polariod faces an opportunity to undercut GoPro’s sales with their cost leadership strategy. The Polariod Cube is priced at $100 which makes it a much more accessible product to the lower income demographic. However, with decreased cost comes decreased quality.
The quality of images produced by the Polariod Cube does not even approach that of the GoPro, in fact it’s still image quality (6MB) is half that of the GoPro (12MP). The quality and features of the GoPro are much superior to that of the Polariod Cube. This is an extremely important point of difference.
Secondly, though the company Polariod may have been founded first, GoPro has seen much more public attention and success in recent years which has positioned it as the top brand in it’s market. GoPro was the first in the market to create this specific kind of camera, and being first in the market brings a serious advantage. GoPro is positioned as the top company in the market in the mind of the consumers, due to it’s public attention and it’s early entrance into the market. It is nearly impossible to displace the leader once they have established position in the mind of the consumer.
In conclusion, I do not believe that GoPro faces serious competition from the Polariod Cube as it is a much inferior product and GoPro is firmly positioned in the mind of the consumer as the leader in their market.
Original “Polariod Cube vs GoPro” blog post: https://blogs.ubc.ca/kiannab/2014/09/28/polaroid-cube-vs-gopro/
Product Information found from GoPro Official website: http://shop.gopro.com/hero4/hero4-black/CHDHX-401.html Polariod Official website: https://www.polaroidcube.com/polaroid-cube.html