Author Archives: candacecoker

  During an in class activity nearly two weeks ago, my Commerce 101 group was challenged to develop an idea for a product which could potentially solve a problem that we as students face. Eventually, the idea behind ‘Check-Mate!’ was … Continue reading →

In her blog entitled ‘Can artists and musicians also use brand positioning?’ Alice Wo argues that “artists don’t often cater their products toward consumers, they create abstract forms of value and hope that it will appeal to an audience.” I … Continue reading →

It is statistically proven that most start-up businesses fail within the first three years of operation. In his blog post entitled ‘Stop trying to be like everyone else- grow your business faster!‘, Brian Morris proposes that a major contributor to … Continue reading →

During 2005 and 2006, HP board Chairwoman, Patricia Dunn, oversaw a corporate spying campaign to identify top officials who were allegedly involved in leaking internal company information to the press. Secret investigators were hired to impersonate the targeted individuals in … Continue reading →

  http://www.bbc.co.uk/news/business-12581446 Primitive market research techniques involved testing products on a sample of consumers and asking them their views on the product. However, with these methods, the underlying assumption is that consumers know what is going on in their own … Continue reading →

What is Business really about? Economists believe that business is all about profit maximization. In Commerce I’ve been taught to develop the tools to realize this goal. To me, Business has always seemed heavily focused on money and profitability. But … Continue reading →

Arizona Republic has recently adopted a new cost saving strategy involving mobile workers. Approximately 20 of its community reporters were given laptops to work remotely. However, rather than expecting workers to operate from home, Arizona Republic has been encouraging them … Continue reading →

Pepsi vs Coke: The Power of a Brand As humans, we all have our own unique styles that reflect aspects of our personality.  I like to think of a company’s brand as what reflects its personality and distinguishes it and … Continue reading →

Sierra Leone is a small West African nation, known for its dreadful roads and unreliable but pricy transportation services. In fact, when 30 year old Canadian, David Dobrowolski, moved there in 2008, his frustration drove him to establish Flash Vehicle … Continue reading →

Department store found raising prices before sales (Video and News Article) In a recent investigation done by the ‘Problem Solvers Team’ in Portland, Kohl’s Department Store was caught marking up the price of sale items before marking them down. Shockingly, … Continue reading →