Northern Gateway Pipeline and its Opposing External Factors

The stalled Northern Gateway Pipeline project ceases to continue due to many opposing external factors. In short, Embridge Inc. proposes a 7.9 billion dollar plan to transport oil from Alberta to Kitimat, BC and load it on to oil tankers to be shipped off to Asian markets. Although there is new opportunity for Canada’s energy operations to enter this market, there are still many external environmental factors to be assessed and integrated into the business canvas model Embridge has been trying to get off the ground. The issue surrounding the crude oil pipeline is the impact it will have on First Nation Peoples, the areas in which it will run directly through First Nations territory, and furthermore, how it will impact the environment. They are asking for better techniques to clean up potential oil spills on their territories and waters of the Pacific. This means Embridge needs implement a new strategy and possible new technology on how they would handle an oil spill if it was to occur. These issues reiterate the failure in Canadian history in executing land claim treaties to Aboriginals. Embridge has proposed a 10 percent equity steak for surrounding First Nation groups and so far 26 are in agreement with this proposal. Other First Nation groups are still very much opposed to the idea and lawsuits are major threats to the project.

Cite

Tait, Carrie. “Industry, First Nations share Northern Gateway pipeline ally in Prentice”. The Globe and Mail. Web. Sept. 09, 2014.

Krugel, Lauren. “Northern Gateway pipeline through B.C. unlikely to start up by 2018, project president says”. The Vancouver Sun. Web. Sept. 04, 2014.

Brand New and Already Flawed?

IPhone! IPhone! Get your IPhone!

In technology talk the topic that’s capturing everyone’s attention is Apple and their launch of the new IPhone 6 and 6 plus.

Photographed by David Paul Morris/ Bloomberg

Photographed by David Paul Morris/ Bloomberg

From a marketing standpoint all eyes are on iPhone even as Blackberry, a reemerging competitor, tries to take another go at the market with their launch of the Blackberry Passport.

Photographed by Roland Hutchinson

Photographed by Roland Hutchinson

 

But recently for Apple not all publicity has been good publicity. It has become apparent that the iPhone 6 is less durable then consumers hoped for. But in ridiculous efforts to show that the product is weaker structurally, consumers are going out of their way to bend and break their brand new device. Or is the joke on the consumer in this case? You read it right, people are indeed going beyond in efforts to exposed Apple.

Video: IPhone Bending

The structural flaw in the iPhone 6 seems to be blown out of proportion. From a consumer standpoint I feel it is only some of us who are experiencing “the bend”. It is fair to say Apple makes exceptional products that are meant to withstand daily demand. It is why the waiting period to get your hands on a brand new apple device is still long. From a business standpoint, Apple is faced with a marketing challenge in damage control and clear up and notion that the iPhone 6 has structural problems. They are targeting consumers on a physical level with the look and feel of the device but also on an emotional level. The image they need to convey is how the iPhone is crafted with care and dedication to each decision and function and made to fit any need for daily use.

Cite

Giesler, Markus. “Bendgate: 5 Things Apple Will Do Next”. Marketing. Web. Sept. 30, 2014

Hesseldahl, Arik. “Bending an iPhone 6 Plus Is Pretty Darn Hard, Consumer Reports Says”. <re/code>. Web. Sept. 27, 2014

Hutchinson, Roland. “BlackBerry Passport Gets Unboxed Again”. Geeky Gadgets. Web. Oct. 3, 2014