IPhone! IPhone! Get your IPhone!
In technology talk the topic that’s capturing everyone’s attention is Apple and their launch of the new IPhone 6 and 6 plus.
Photographed by David Paul Morris/ Bloomberg
From a marketing standpoint all eyes are on iPhone even as Blackberry, a reemerging competitor, tries to take another go at the market with their launch of the Blackberry Passport.
Photographed by Roland Hutchinson
But recently for Apple not all publicity has been good publicity. It has become apparent that the iPhone 6 is less durable then consumers hoped for. But in ridiculous efforts to show that the product is weaker structurally, consumers are going out of their way to bend and break their brand new device. Or is the joke on the consumer in this case? You read it right, people are indeed going beyond in efforts to exposed Apple.
Video: IPhone Bending
The structural flaw in the iPhone 6 seems to be blown out of proportion. From a consumer standpoint I feel it is only some of us who are experiencing “the bend”. It is fair to say Apple makes exceptional products that are meant to withstand daily demand. It is why the waiting period to get your hands on a brand new apple device is still long. From a business standpoint, Apple is faced with a marketing challenge in damage control and clear up and notion that the iPhone 6 has structural problems. They are targeting consumers on a physical level with the look and feel of the device but also on an emotional level. The image they need to convey is how the iPhone is crafted with care and dedication to each decision and function and made to fit any need for daily use.
Cite
Giesler, Markus. “Bendgate: 5 Things Apple Will Do Next”. Marketing. Web. Sept. 30, 2014
Hutchinson, Roland. “BlackBerry Passport Gets Unboxed Again”. Geeky Gadgets. Web. Oct. 3, 2014