Research In Motion (RIM) is a  telecommunication and wireless equipment company that established their brand  identity as the developer of blackberry. One of the well known establishment by RIM is providing cell phone for the U.S. government. About 18,000 employee of U.S. government is using a blackberry phone because of the high security provided by the product. However, the government is deciding to switch the operation system from blackberry blackberry OS to IOS (apple). The IOS system will be a better suit to the working system in U.S. government. The move of U.S. government is a minor blow in the company. As many new competitors are coming in the market few years ago, the market share of blackberry is shrinking. Losing the support of U.S. government is weakening the sales and the brand image that the blackberry established because of the U.S. government. With the launch of the new product blackberry 10, it is expected to gain to confident that is lost by previous products. In my opinion, the sales of blackberry is going to downfall. In order to improve the sales of blackberry, the store have to do make some innovative change of the product and may be lowering the price of the product to increase the sales.

http://www.cbc.ca/news/world/story/2012/11/01/blackberry-us-government.html