I had a lot of fun working with my team throughout the year. For our final project, we were assigned to create a video that summarized everything we’ve learned about our chosen company. The group that I have been working with chose Abercrombie & Fitch. This was an interesting company to research, mostly because of […]
Social media has without a doubt changed the way companies market their products. In his blog, Graham Kingma explains how social media, and the internet in general, has made transparency a vital factor for companies to consider when marketing their products. Essentially, advertisers recognize that the very structure of social media — free, cheap, available […]
Immediately upon reading Joey Luo’s blog, I developed a curiosity as to how Zara became one of the world’s leading fashion retailers despite only allocating 0.3 percent of revenue from sales to marketing. With 5,618 stores operating in 85 countries, Zara has experienced extraordinary growth over the past decade (there were only 1,000 stores operating […]
Since Vancouver’s city council unanimously approved zoning changes that allow small craft breweries to add a lounge area where patrons can drink on site this past July, there has been an increasing trend in micro-breweries opening in concentrated areas around the city. In a way, these distilleries (maybe unintentionally) use the marketing mix to find […]
The new spokesman for the Dodge Durango is none other than Anchoman’s Ron Burgandy, a slightly conceited news anchor created by comedian Will Ferrell. With the release of Anchorman’s sequel, Anchorman 2: The Legend Continues, fast approaching, it isn’t surprising that Chrysler, the company that owns and manufactures Dodge, has decided to team up with […]
An important aspect of marketing is to get a product to stick into the consumer’s mind. Axe, a brand of male grooming products, has taken an unconventional approach in achieving this goal by creating advertisements that are deliberately sexual, and in some cases misogynistic. In addition, much of the controversy from these ads stems from the […]
Original article from the online blog, BCBusiness Recently, Canada has been becoming increasingly entrepreneurial and B.C. is leading the charge. According to a study released by CIBC, nearly 500,000 Canadians released a new business in June alone. This is approximately 15 per cent of Canada’s labour force. Not surprisingly, a big chunk of that lies […]
With Hostess planning to stop operations, what happens to its mix of famous brands — most notably the twinkie — is still unsure. The Irving, Texas based company says that it will seek bankruptcy-court permission to shut down and sell all of their assets, including 36 plants and brands like Wonder Bread, Nature’s Pride, and Ding […]
Jeremy’s post addresses an interesting issue: should whistleblowers be compensated or punished? Jeremy refers to an article in the Washington Post about ex-UBS banker Bradley Birkenfeld who helped uncover a large Swiss banking scheme that helped Americans evade taxes. For this, he was awarded $104 million and sentenced to 40 months in prison. Birkenfeld knowingly came out […]
After listening to Janice Cheam’s presentation on the development of Energy Aware (a product that measures your energy consumption), I couldn’t help but wonder if the long hours that she put into this product was worth it. Although Janice spoke of the satisfaction that came from seeing her product come to life, she juxtaposed this […]