For my second blog, I decided to try something witty and deviate from expressing my opinions on a particular good/service, as I try to get a better feel of blog writing. I will attempt to apply marketing concepts to watching a live tennis match which lasted from 12:30am-4:00am. Watching a tennis match has always been a instinctive habit of mine when I picked up the sport, and knowing that tonight was the 2011 Australian Open Men’s Semi-Final match between Roger Federer and Novak Djokovic, there was a great psychological need to watch this epic match. Before the match started, I needed to know when it starts, who was playing, and where can I watch it online for free. These three factors were considered in my external search for information, which includes searching at http://www.australianopen.com for information on the match and asking a friend for a site with free, good-quality live-stream. However, there is a performance risk associated, as I have a 9:30am marketing class the next day which I may not be ready for.
The alternatives to watching a live tennis match is to check the results on http://www.australianopen.com the next day. This ties in with my motives under the psychological factors of consumer decision as I have a great urge to find out who will be first to enter the men’s final. Perception-wise, I’m just tired of reading scores and statistics and wanted to watch some live action! And hopefully from this match, I will be able to learn the tactics, techniques and style of game play that both players implemented during their match. Although I have spoiled myself after watching such an intense game, I will most likely have post-purchase dissonance, as I will be walking like a lifeless zombie into Comm 296 the next day.