2 Pad For You

If we all have been keeping up-to-date with the news on technology, we should be aware that Steve Jobs has introduced the new iPad 2 that’s coming out on March 11. The main things about the new iPad 2 are its a third reduction in height and weight compared to the iPad 1, nine times more graphic power than the iPad 1, additional front and rear cameras, a smart cover, more functionality and applications, and all that whilst maintaining its renowned ten hour battery life. The outlook of this new product is very interesting in terms of marketing. Although the iPad 2 has not been released into the market yet, Apple seems to have a solid plan in increasing the rate of adoption for the new gadget once it is released into the market. The new features I talked about earlier are all mentioned in their promotion video that I have posted below. This is clearly a product development strategy as they are targeting existing customers (those who are owners of Apple products) with a new product. Observability is one of the ways in which Apple uses to accelerate its rate of adoption. Apple retail stores are keen on allowing customers to come into the store and test out the new technology. Being able to see and touch the product will give consumers a better sense of what they are playing with, and will impact hugely on their consumption behavior. In addition, Apple has a strong branding, where the trust between consumer and retailer is very strong. I believe many loyal Apple fans will rush in to get their hand on the new iPad 2 as soon as possible. With its strong Apple trademark, loyal supporting advocates, and a new innovative product, the iPad 2 will be the top choice on the market.

Apple iPad 2 Promo Video