As we came to a conclusion of our marketing course, we spent the last lesson learning about marketing ethics. And a video shown in class on downsizing products reminded me of a similar experience that gets on my nerve… sometimes. At Subway’s in the Student Union Building, there are instructions as to how you can make your own sandwich as well as the different types of ingredients you can choose from. For me, I am a big fan of flatbreads, and on the instruction choices, picking a foot long flat bread is a valid choice, yet they never have foot long flatbreads in that particular Subway’s, only six inch.
So is this ethical or not? For me, I feel that this is slightly unethical; if they say they have foot long flatbread, then I should be able to order a foot long flatbread, if not, then they should remove that choice from the instructions. The first time I went and saw the foot long flatbread as a choice, I was super excited, yet they tell me they only offer six inch. In other words, if I want a foot long flatbread, I will have to order two six inch flatbread sandwiches, which costs way more than the value of a foot long flatbread. How discouraging is that?! Though this is only a small matter and there are other choices besides the flatbread, I find our last lesson today ties in to this matter quite fittingly. Hope Subway’s becomes aware of this problem and either provide the foot long flatbread or just remove it from their menu choice.