Emerging designers who have all the talent and charm to start a fashion company cannot afford to sell at the traditional boutiques/wholesaler stores. Therefore they turn to the popular new way of fashion retailing – internet retailing.
As technology advances, many companies have incorporated Business Technology Management (BTM) into their business model. Meanwhile, fashion companies are not left behind.
In 2004, Chanel won Company of the Year for Excellence in Packaging, all thanks to their Global Research and Technology department that continues to innovate new technology to enhance product packaging.
Prabal Gurung Spring 2012 Collection
It is evident that BTM is a great way to revolutionize innovation since many brands have increased profits after the integration. These methods can provide fashion businesses with more insight on consumer tastes and data, which is a valuable asset to a company.
All these major fashion houses have demonstrated the benefits of BTM, proving to new designers that technology is a possible and profitable way of managing a business.
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