Increases Googles marketing tool because people are promoting the product in their inner circle, opposed to google hunting them out
Updates from Tuesday 15th October, 2013 Toggle Comment Threads | Keyboard Shortcuts
-
Krista Wilson
-
Annabelle Chen
marketing (ads), strategic (new strategy), ethical (privacy), accounting (new revenue streams)
-
berfuapaydin
This is a marketing issue(endorsements), ethical issue(no privacy), accounting issue(new revenue streams) and strategical issue(long term).
-
nicholasyoung
A long term strategy which implements constant ads and word of mouth as Google’s new marketing strategy.
-
Jiacheng Shen
I will definitely be a higher revenue for the company but as a privacy, Many people will complain about will since they are part of ads.
-
Jonathan Gugger
The new strategy touches on marketing and ethical issues. The new ads mimic a “word of mouth” type of endorsement while sacrificing privacy.
-
Mabel Teng
Despite that it invades privacy, it is a good channel for advertising, hidden talents will be exposed with proper supervision.
-
Kevin Ding
More engagement of users but possible invasion of privacy.
-
Mikhail Nikolaychuk
This policy has certain problems from ethical standpoint; the strategy is more profitable for the company, better marketing opportunities
-
Aylin Senem Piskin
In terms of marketing, this is an example of endorsements and word-of-mouth marketing. Ethical issues: privacy, over/under 18.
-
yuri0104
Marketing (endorsement), Ethics (privacy), operations
-
valendinadebonis
Ethics: no privacy
Advertisements: Endorsements
Option to opt out -
zeweison
marketing: word of mouth
ethical: privacy issues
accounting issues: new revenue streams -
alanzhu
Operations, Legal Issues-privacy, Substitutes,
-
Eric Cho
Reduces marketing costs (word-of-mouth), Consumers feel like they’re part of the brand, ethics (privacy)
-
Gabriel MacTavish
Among other issues this article deals with ethics, even with the opt out policy consumers still feel uncomfortable with the new project
-
ltseng27
Ethical issue- google is infringing on the privacy of google plus users as a way of advertising/marketing strategy.
-
Matt Gwin
It becomes especially questionable in that Google is pushing this on to people, and this is something that they did not sign up for
-
Matt Gwin
The only counter-point to that is that Google has given users a chance to opt out of this program…for now at least
-
-
Peter Chen
Long term strategy, allows brands to position themselves to advertise more personally to consumers (word of mouth marketing), non-ethical(?)
-
ziluezheng
it also has a strategic dimension because it is a shift to a more personalized marketing, like facebook.
-
Kwok Ching Him
Business Ethics: Invasion of Privacy, however, it does have pop ups to inform people about its implemntation, unlike Facebook.
-
Karlyn Evans
Word of mouth style marketing. Strategically personalizing their services to consumers. Possible ethical issues with privacy.
-
joey7yoo
Google is making the right decision by letting people opt out of their new marketing strategy, and not using anyone under 18
-
namdo
Outumuro, Lucas
-
-
Paul
Marketing: Artificial word-of-mouth and endorsements
Accounting: Increase profits
Operations: New strategy
Ethics: Invasion of privacy -
Fangxian Guan
Marketing-using word of mouth,shared endorsement
Ethical-privacy, opt out -
Debbie
Marketing/ Strategy, Ethics, Accounting, operations,
-
Xu Yueting
Marketing- a potential recommendation to people around you
-
Curtis Zhao
It incorporates different business aspects such as operations, business ethics, advertising strategy, a new brand positioning.
-
michellesieklucki
marketing- new google ads layout strategy- adapting ethical- privacy issues, unwanted endorsing accounting- could hurt b/c ppl unhappy
-
michellesieklucki
marketing- new google ads layout strategy- adapting ethical- privacy issues, unwanted endorsing accounting- could hurt b/c ppl unhappy
-
michellesieklucki
Darya Jalali
-
-
Maddie Ladner
Business Ethics – Invasion of privacy
Marketing – Constant ads & word of mouth
Strategy – Long term
Jonathan Gugger 7:29 am on October 15, 2013 Permalink | Log in to Reply
@Chanchun (Charles) Dai