I want to know whether Google is willing to share the bonus to the one who shared the ads.
Updates from Tuesday 15th October, 2013 Toggle Comment Threads | Keyboard Shortcuts
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Meggie Liu
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Jennie Yan
New revenue streams (accounting + business model), ethical (infringement of privacy), strategy (long-term plans for revenue/survival)
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Jessica Ng
Allowing people to opt out is beneficial. However, many will claim it is an invasion of privacy and most likely complain.
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amnamasud
Ethical – privacy issue
Accounting – higher revenues from ads-
amnamasud
Marketing- introducing new marketing strategy
Supply Chain – changing distribution channel (ads come from friends’ recommendations)
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Clement Hue Yat Kong
Ethical issues as Google uses customers, increased costs and maintenance, however they are able to increase brand awareness and positioning.
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Manveer Tatla
‘Word of Mouth’ marketing, however it could create an ethical dilemma, considering users may not want their face used to endorse a product.
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Priyanka Vasudev
It would help with market research though may not be a good idea in the long run as people often like pages randomly.
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ziluezheng
it definitely has a marketing aspect to it as it involved the launch of a new marketing tool, an attempt to duplicate word of mouth online.
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Jake Black
Accounting, Marketing, Ethics, Business model and integration, market research, value proposition. Almost all subjects.
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Michael Worthington
Ethics is the most significant subject from a consumers point of view. Market research is the most significant from a business point of view
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pialim
This is an ethical (privacy issues), strategic (ppl will find substitutes), marketing (more ads), and accounting (revenue from ads) issue.
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Gabriel Cheung
It would definitely be weird seeing my face on advertisements and I’m sure many people would feel uncomfortable about this and opt out.
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Kwok Ching Him
Competition: Facebook doesn’t allow opt out of the Ads and Google actually enables such option to opt out.
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Nicholas Everett
Accounting – Google gets to make a profit from a product that it already owns -> Free profits. Cost is in Marketing/Ethical Perception.
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Nicholas Everett
Strategy is in long-term operations as an Advertising middle man. Google must be careful. Privacy is a volatile topic recently (Snowden,NSA)
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Cole Christiansen
Also, the new advertising will provide a Point of Difference to any company willing to pursue advertising through Google.
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victoriayang
It will probably be better received than Facebook because they exclude information of people under 18 and have the option to opt out.
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Clarisa Madilao
Marketing (word-of-mouth, endorsements), Strategy (long-term shift into a particular direction), Ethics (possible infringement of privacy).
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Karen Ke Wang
Marketing (endorsements)
“Word of mouth” – relevant advertising (seeing ads from people you might know)
Utilizing collected data/info -
Kwok Ching Him
Business Concept: Word of Mouth Marketing, its effective as marketing is about positioning the product in the customer’s mind.
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Riley Guttman
Letting people opt out of the endorsement set-up is the right move. I don’t feel comfortable with Google using my face to sell a product.
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Rachel Lee
What disciplines and tools can you see in this news story?
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Emily Chang
Although there are people who are against this new policy, people are still going to use google’s services because it is habitual.
Jennie Yan 3:25 pm on October 15, 2013 Permalink | Log in to Reply
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