Lack of capital assets, lack of advertiser interests (not enough means/reason to put ads on the platform)
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Jennie Yan
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Michael Worthington
Impacts to an IPO: Natural disasters, overpriced shares, demand, poor performance from underwriters, future prediction of company
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Andrew Grange
People may be more cautious/less erratic when investing after the initial failure of Facebook.
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Rachel Lee
What are some of the possible issues that may impact the success of Twitter’s upcoming IPO??
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Krista Wilson
Increases Googles marketing tool because people are promoting the product in their inner circle, opposed to google hunting them out
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Annabelle Chen
marketing (ads), strategic (new strategy), ethical (privacy), accounting (new revenue streams)
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berfuapaydin
This is a marketing issue(endorsements), ethical issue(no privacy), accounting issue(new revenue streams) and strategical issue(long term).
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nicholasyoung
A long term strategy which implements constant ads and word of mouth as Google’s new marketing strategy.
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Jiacheng Shen
I will definitely be a higher revenue for the company but as a privacy, Many people will complain about will since they are part of ads.
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Jonathan Gugger
The new strategy touches on marketing and ethical issues. The new ads mimic a “word of mouth” type of endorsement while sacrificing privacy.
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Jonathan Gugger
@Chanchun (Charles) Dai
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Mabel Teng
Despite that it invades privacy, it is a good channel for advertising, hidden talents will be exposed with proper supervision.
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Kevin Ding
More engagement of users but possible invasion of privacy.
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Mikhail Nikolaychuk
This policy has certain problems from ethical standpoint; the strategy is more profitable for the company, better marketing opportunities
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Aylin Senem Piskin
In terms of marketing, this is an example of endorsements and word-of-mouth marketing. Ethical issues: privacy, over/under 18.
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yuri0104
Marketing (endorsement), Ethics (privacy), operations
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valendinadebonis
Ethics: no privacy
Advertisements: Endorsements
Option to opt out -
zeweison
marketing: word of mouth
ethical: privacy issues
accounting issues: new revenue streams -
alanzhu
Operations, Legal Issues-privacy, Substitutes,
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Eric Cho
Reduces marketing costs (word-of-mouth), Consumers feel like they’re part of the brand, ethics (privacy)
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Gabriel MacTavish
Among other issues this article deals with ethics, even with the opt out policy consumers still feel uncomfortable with the new project
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ltseng27
Ethical issue- google is infringing on the privacy of google plus users as a way of advertising/marketing strategy.
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Matt Gwin
It becomes especially questionable in that Google is pushing this on to people, and this is something that they did not sign up for
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Matt Gwin
The only counter-point to that is that Google has given users a chance to opt out of this program…for now at least
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Peter Chen
Long term strategy, allows brands to position themselves to advertise more personally to consumers (word of mouth marketing), non-ethical(?)
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ziluezheng
it also has a strategic dimension because it is a shift to a more personalized marketing, like facebook.
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Kwok Ching Him
Business Ethics: Invasion of Privacy, however, it does have pop ups to inform people about its implemntation, unlike Facebook.
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Karlyn Evans
Word of mouth style marketing. Strategically personalizing their services to consumers. Possible ethical issues with privacy.
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joey7yoo
Google is making the right decision by letting people opt out of their new marketing strategy, and not using anyone under 18
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namdo
Outumuro, Lucas
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Paul
Marketing: Artificial word-of-mouth and endorsements
Accounting: Increase profits
Operations: New strategy
Ethics: Invasion of privacy -
Fangxian Guan
Marketing-using word of mouth,shared endorsement
Ethical-privacy, opt out -
Debbie
Marketing/ Strategy, Ethics, Accounting, operations,
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Xu Yueting
Marketing- a potential recommendation to people around you
Jennie Yan 7:24 am on October 17, 2013 Permalink | Log in to Reply
Matthew Gwin, Alexander Wou