1. environmentalists, eco-warriors
2. $30 – arc initiative arm band
3. fashion bloggers, environmentalist bloggers
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					Yssa Romero
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					Clarisa MadilaoOrganisational culture is the root of a firm that fuses the values, expectations, beliefs and philosophy of the organization. 
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					Clarisa MadilaoPopularity of flavours, consumer preferences, target market (different age groups buy different types of chocolate). 
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					Clarisa MadilaoThe banks gave excessive loans to the applicants, and these borrowers who received the money were unable to pay the sums back. 
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					Clarisa MadilaoResource depletion, overfishing & species endangerment and extinction. Causes include excessive demand, lack of awareness. 
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					Clarisa MadilaoAfter people saw what happened to Facebook, investors would be reluctant to buy shares. 
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					Clarisa MadilaoMarketing (word-of-mouth, endorsements), Strategy (long-term shift into a particular direction), Ethics (possible infringement of privacy). 
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					Clarisa MadilaoWatches– Tag Heuer. POP: similar function (tell time), mechanical/electrical components. POD: price, prestige, design, image, quality. 
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					Yssa RomeroWe’ll buy 5 to minimize risks. Buying too little may not be able to fulfill the demand and buying too much may be excessive. 
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					Yssa RomeroThe business will have a direct relationship with the customers and this will allow them to react to changes faster. 
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					Clarisa MadilaoBigger planes are expensive to purchase, costly to maintain, consume more fuel and are less eco-friendly. It’s the customer who pays extra. 
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					Clarisa MadilaoThere’s the social misconception that companies prioritize profit. It’s upsetting to see how employees are viewed as dispensable resources. 
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