Bang Energy has become a well-known and publically recognized brand in the fitness industry. However, they have come under scrutiny after mismarketing some of their products.
Bang Energy Logo
Introduced in 2012, the branded Super-Creatine supplement found in many of their beverages has been shown to be ineffective and resulted in legal action from competing brand Monster Energy.
Many Fitness enthusiasts supplement their diet with creatine, most commonly in the form of creatine monohydrate, an amino acid that promotes energy production in muscle cells during high-intensity exercise.
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Supplementation of creatine increases the body’s natural concentration of the amino acid, leading to higher levels of available ATP (stored energy molecule) in muscle cells during exercise. Creatine monohydrate remains one of the most well-researched fitness supplements in the world to this day.
In 2012, Bang released their popular Bang energy drink, aimed at gym goers with a new supplement in the mix; Super-Creatine. Super-Creatine, or creatyl-l-leucine, was a new revolution in creatine supplementation due to its binding with l-leucine, increasing its ability to pass through protein channels. However, a new study shows this is not the case.
A study performed at the University of Manitoba on differences in the effects of creatine monohydrate and creatyl-l-leucine supplementation suggests that the l-leucine bonded creatine is rendered useless, not more effective, than regular creatine.
Creatine Monohydrate Chemical Structure
The researchers found that creatine levels in muscle and brain cells increased slightly with creatine monohydrate supplementation from the control. However, creatyl-l-luecine showed no effect on creatine levels in the body, suggesting that super-creatine is anything but super.
This study performed under funding from Monster Energy was released in early 2022, which has led to lawsuits from the competing company regarding the misinformation in Bang’s products. In September 2022, Monster energy won 293 million dollars in their case against bang for the false advertising of Super Creatine. While Bang Energy stated they would remove the super creatine labeling from their packaging, it is still found in bold letters at the top of their cans.
-Tristan Ruigrok