Daisy

When I looked back what I learned from this marketing class and group project, all I want to say is that I understand deeply what marketing really is, how to conduct marketing research to better design a marketing strategy to run a business and the importance of teamwork.

Marketing

Before studying this course, I orignially considered that marketing was just about sales. Now, though the whole term study, I found marketing was the most crucial department in a business because its wide funcion including from researching and analyzing customer demand to invent and equip the new products, from setting target market to deliver the products. Marketing is also related to the customer relation managment which means building a long-term and firm relationship with corporate partners and consumers to get a win-win situation in the future (reduce the cost but maximize the value delivered to the customers).

Doing research is SOOOOOO important!

You need to know your competitors better just like knowing your wife.

Group Project (Marketing plan)

This group project is achieved by everyone’s efforts from our group. Firstly, assigning and clarifying members’ responsiblity for the project is necessary to be stated at the beginning of the project because it eliminates the reduplication and increase the efficiency.  Secondly, make sure that at least 3 people show in each meeting to guarantee and catch the progress. Thirdly, everyone should respect and value disagreement from other members and find a neutral and effective method to find a better solution. Finally, don’t start doing the assignment at the last second.

Overall,

Through studying this course, I decide to choose marketing as my option and future career. And knowing that there are several keys I need to work on:

1. Talk more and practive interpersonal skills.

2. Be patient to do researches and organize well.

3. Learn more about Canadian or American enterprises to broaden my horizon.

I love marketing.

I cannot remember when the true meaning of Valentines’ Day starts changing. This pure and romantic festival allow people to speak their love loudly and reinforce lovers’ relationships. A warm hug,  a sincere confession and a firm commitment all could make people feel satisfied, happy and being protected and loved. However, looking through the trends of celebrating Valentines’ Day now, I don’t know should I be happy by accepting more physical gifts or feel pity and annoyed by marketers’ excessive promotion of their products designed by capturing consumers’ psychological behaviours.

Right now, when we talk about Valentine’s Day, the first several things poped in our mind are red roses, a candlelight dinner in a gin palace, a Tiffany’s ring and other relevant or irrelevant products which are ranked on a ” Valentine’s Day gift checklist.”

Why do our love  have to be valued by how expensive the gifts we send?

This phenomena is entwined with marketing promotion. Before the Valentine’s Day, most stores are decorated into red or pink colour and embellished by rose petals and hearts to increase consumers’ desire to walk into the stores and feel the atmosphere. The posters of florist shops tell consumers the flower languages and potentially state that “more roses you buy, more love you show.” Restaurants  designs the “Valentine Set” which charges  high than usual. Tiffany Co. spends tons of advertising expense on magazines and board to promote their special Valentine’s rings to light girl’s hope of receiving it from her lovers. Meanwhile, Haagen Dazs has an impressive slogan for its ice cream on Valentine’s Day–“Love her, treat her Haagen Dazs.” Except these common examples, almost every store participates in Valentine’s Day sales even a shoe store, to earn people’s money by exaggerating the importance of gifts.

Those promotions are not wrong; but, please do not add that much pressure and “extra meanings” on Valentine’s Day.

All we want is just that 3 words, 8 letters ———-I LOVE YOU.

Reference: Rohit Bhargava. “Why Your Brand Should Sit Out Valetine’s Day.”(Recommended blog)  http://www.rohitbhargava.com/2013/02/why-your-brand-should-sit-out-valentines-day-and-shut-up.html

I never realized that the placement of products on the shelves in the stores could lead to obesity and generate huge profits for companies before I read Anh’s blog and her linked website. However, when I recalled all my shopping experience, I found out “yes,” most grocery stores place snacks bins beside the check-out counters and use those bins’ eye-catching positions and consumer psychology to sell more merchandise and earn profit.

According to the study sponsired by Mars, Coca-Cola and Time Warner about impulse sales, they found out that 1% of the whole supermarket sales was genenrated from check-out lane sales. And candy sales occupies  30% of sales following by magazines and drinks.

When consumers are waiting for checking out, they are bored and easily attracted by little eye-catching things around them. Because of those “targets” have less value and small volume, most consumers are impelled by impulse to buy them they actually don’t need which cause a waste of resources, the increased rate of obesity by eating too much candys and shopping regret.

In order to better catch this goldern oppotunity, most retailers behave in the same way:    1. Carry confectionary on all check-out lanes                                                                                     2. Maximize magazines presentence —browsing by consumers to generate more puchasing oppotunities.                                                                                                                                           3. Locate beverage coolers as much as possible in each checkout lanes.

When most grocery stores carry on this marketing strategy, the self-checkout lanes’ emergence largely deducts the chance of consumers’ impulse purchase because of the space limit.

However, we cannot judge whether this is good or not because when we look from seller’s point of view, even though they lose some oppotunies of impulse sales, they make checkout process become more efficient and convenient. For customers, they decrease the risks of shopping regret, wasting money and other negative effects through impulse purchase.

Reference: Classmate “Anh Tran”s blog: https://blogs.ubc.ca/anhtran/

In 2010, the science fiction movie, Avatar, brought a visual feast to this world.                                                                                                                             The audience were shocked by the creative plot, IMAX technique  and fabulous image design. In North America, it won 42.9 millionsbox  office; and 1.33 billions  boxoffice in the world.

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