Does a ‘Social Smoker’ Count as a Smoker? The Ontario Ministry of Health sure thinks so, and they have voiced their opinion through a campaign to quit the denial of ‘social smokers’.

Take a look at the following video:

The campaign, which also includes a clip on Social Farting, makes a mockery out of the thousands who deny being smokers, and classify themselves as social smokers. Whether or not it has had a serious effect on the smoking community is unsure, but it has, at the very least, entertainingly gained some buzz around the country.

Personally, I think that the whole ‘Quit the Denial’ campaign has done a great job of taking a different approach to ordinary smoking commercials. Other ‘quit smoking’ ads have always ended up making me feel a little depressed somehow, but I must say that this one may have even gotten a bit of a laugh out of me. In fact, I have shown some friends who claim to be Social Smokers, and even they have consciously admitted to the ridicule of the denial.

While some people humorously accept the campaign, other smokers have not been so open, claiming in several blogs that they do not tolerate people preaching to them about how they should, and should not smoke.

Whatever side you’re on though, after watching it, you can not help but feel a little idiotic the next time you deny being a smoker. And most importantly, do not be surprised if there is a feint farty smell lingering around the next social smoke you DO have.

When people think of Samsung’s ad campaigns, the first that probably comes to mind is the IPhone mockery. Large masses of people line up waiting for the release of an IPhone which they humorously claim has not changed from the previous one. But the truth is that these commercials along with other Samsung concerts, events, and other advertising strategies have been revolutionary in the smartphone market.

With the increasing growth of the smartphone, Samsung has emerged as an expected bestseller for the following year. On Thursday, the Samsung will unveil its Galaxy S IV, the smartphone that will give the IPhone 5 a run for its money. But Samsung’s forecast to be the “first smartphone to outsell the iPhone in a calendar year” does not come without a cost (Adrian Covert, CNN Money).

In fact, Asymco’s Horace Dediu claims that in 2012, Samsung’s marketing budget exceeded that of Apple, Microsoft, Hewlett-Packard, Dell, and Coca-Cola combined!!!
This paid off however, as Samsung’s sales doubled, and reached a leading 30% smartphone market share takeover. The Galaxy S IV’s unveiling and releasing won’t change their strategy, as promotion spending will be heavily relied upon, one that not many competitors can afford. The size of Samsung allows it to rack up these huge costs, and hang around until sales begin to pour in.

http://money.cnn.com/2013/03/13/technology/mobile/samsung-galaxy-s-iv/index.html?iid=Lead