The triple bottom line was used as a basis to create Jessica Alba’s LA based startup company, known as “The Honest Company” which aims to sell non-toxic, eco friendly, and affordable products for babies. Realizing the lack of non-toxic baby products Alba decided to make a difference for her baby, and other children.
All of their products are environmentally friendly, and the suppliers have to comply with their human rights, and environmental standards. This is a point of difference for the Honest Company; for Alba’s company it is fundamental to be “green and honest”. The Honest Company is able to donate a portion of their sales to Baby2Baby, which provides necessary baby products to inner city families. The company is continuing to donate for other social purposes, making a difference for families who can’t afford to provide their babies quality products, an admirable deed.
It is essential for this small company to be for-profit because they are aiming to sell at a mass level to expand their target market. Encouraging customer’s to follow their philosophy requires them to offer their products in a mix of stores, which they have recently done by expanding into Costco and smaller boutiques.