In response to Victor Ho’s blog post about Netflix, I can say that I agree with his predictions  of Netflix if they can successfully secure this deal. Netflix, being the largest internet provider of television shows and movies globally, will reap extreme benefits if they gain the ability to stream movies thirty days after their release. As Victor states in his post, Netflix has “gone from being the king and the first in the industry, to being dethroned and kicked while it’s down, and has climbed its way back up again”. Just in the last quarter alone Netflix, added 1.3 million US customers, and saw its revenue increase by 22%. This deal would secure Netflix as a prominent force in the online entertainment industry.

On top of this deal, Netflix should begin to begin to pursue opportunities in the pay TV business as this would help them take away some of the market for cable television and further drive their profits. They have already started this in the U.K., through partnering with Virgin Media to offer Netflix as an option in the cable company’s set-top box.

Link to Victor Ho’s Blog: https://blogs.ubc.ca/hovictor/