Facebook’s business model

Based on Candy’s blog’s information about  “Twitter’s position of Social Media Pie“(https://blogs.ubc.ca/dimu/2013/10/07/twitters-position-of-social-media-pie/) I think even now Twitte also became the listed company but compare with Facebook their  business model is quite different. I think Facebook’s business model is very unique, so I am going to talk about Facebook’s business model.

Facebook was founded six years worth up to $70 billion, based on some research Facebook making it worth more than companies such as Boeing Co.It is a great miracle.With the rise of Facebook there have a lot of controversy, most of people think that Facebook business model fuzzy and no clear monetization model, but there is no denying that Facebook has become the most likely to compete with Google.

The original use for Facebook was really a place for students to connect and share and interact with friends;Although later Facebook gradually from the campus extension to business people ,there still have one thing doesn’t change—-The real-name system.

Because the real-name system that strict requirement to make it popular around the world; people use real identity on Facebook is in order to more convenient to find your friends in their lives,moving the interpersonal relationship in real life to network.Due to the vast majority of Facebook users are real identity, it is very important for  Facebook. Facebook can use these data clearly know each one’s trajectory and real information on the Internet. These information is just advertisers need , inneractive targeted adverts on the individual’s screen, depending on what Internet pages they have recently been looking at.Facebook is an open platform for advertisers,now in such a platform on the emergence of new programs.Advertisers and Facebook according to provide the content of the charge.According to official data variety of programs to run on Facebook more than 2000.

Facebook application of user privacy data is also a huge fortune. Facebook can use these information to develop games and advertising.Also the advantage of interactive advertising let Facebook is no longer in a passive state.Interactive advertising highlights the user feedback doubled advertising benefits. Facebook joint some games companies offering a lot of virtual currency and it could go far beyond the confines of the website.

How to cultivate good financial habits

Now our financial management consciousness is more and more strong ,many people think that don’t put the eggs in one basket, so even if the financial crisis will not cause all the losses.But Buffett says :Investors should be like Mark Twain suggested put all the eggs in one basket and watch the basket carefully.

On the face of it, Mr.Buffett’s gambit looks both unwise and uncharacteristic.Actually both sides are not wrong,because the real trick to managing your money is not what you –it’s how you do it.

  1. Keeping track of your expenses

Keeping track of your expense, and being aware of where your money is going, helps you feel more in control of your financial situation.With ongoing financial records will be able to own financial planning.

2 .Clear values and economic goals

Understand their own values, economic goals can be established, to make it clear, true,and is feasible, with reasonable constraint to ensure that you can achieve a long-term financial plan.

3. Understand the income and expenses

Most of the college students did not have their income, but they all have a certain amount of pocket money.For parent to pocket money also should make a reasonable planning.Such as make a list of the benefits and costs to avoid unnecessary waste .

4.Cutting down expenses

For college students who have no income , cutting down expenses is a very important part of finance. Every day should make for yourself a minimum cost plan and try to do it, if you can reduce some unnecessary spending every month you can get more end of this year.

We should build a view let financial management as a habit.In the case of no income we should to learn how to save , when you have income you should to know how to invest.Reasonable finance is a long-term plan it needs everyone start doing it bit by bit .

 

 

 

The advantages and disadvantages of part-time job

According to the information Boya provided “Whether parents should burden University Tuition debt for their children?” (https://blogs.ubc.ca/boyachen22/2013/09/29/whether-parents-should-burden-university-tuition-debt-for-their-children/) In my opinion, college students and parents both should bear part of the tuition fees.But most of college students do not have income how can they pay their tuition fees? The most common answer is to find a part time job.So in this blog I want to talk about the advantages and disadvantages of part-time job.

Now there are many college students are looking for a part-time job, more and more young faces appear in restaurants or convenience stores.Sometimes you will see a happy after they make money, of course its more likely that they drag the body to come to class.That let me wonder:College students should be looking for a part time job ?

From high school to college is one of our new staring point, both expressed we took at a step toward maturity and said we are a step closer to the real society .Enter society need is a practical ability instead of only the book knowledge of the school,so,its obvious that social practice is playing a more and more important role in college education.In the school and social talent of this request, many college students choose to do part time job to enhance their practical ability. So where is the pros and cons of college students do part time?

 Advantages

Part time job can not only broaden their vision also can enhance their own ability.Besides,doing part time jobs will improve our tolerance so that we won’t yield to difficulties easily.At the frist,college students are on the crucial stage of individual development, and they are not psychologically mature yet and short of the ability to control themselves.So in the process of part time job, colleage students can hone willpower.Second,in the university life rarely have the opportunity to cooperation with people of different ages while as we all know today’s world is studying or working and living work is very important in modern society , it is necessary to learn from each other and can increase the opportunities and save time and effort especially in the different ages group, they can share their views for you and you can learn more from them.Third, now many companies recruiting wants to have working experience in related famous brands company is better, when you have part time job experience that whould be easy for you do find a job in the future.At the last,let oneself experience hardship of making money can change the habits of impulses.

  Disadvantages 

Although part time job can enhance social experience its still takes up a lot of spare time and the study result has certain influence to oneself.Because of the college students’ general lack of legal concepts, it makes a lot of business takes college students as cheap labour.There are many reports show that college students part time salary is very low.

In a nutshell migrant workers are a large group and college students are only a small part of it.In choosing a part time job at the same time , still need to schedule of collegiate studies.

 

 

 

Social network reduces the young people’s social skills

Internet is a convenient and fast source of information ,an inexpensive means of communications, a popular way of relaxation,and a definitely efficient channel for interaction; however, the work usually have to done in real life also for people usual communication.But for the young people who rely on the network communication for a long time it is very difficult in interpersonal interaction in real life. This is social network “double-faced “,let a person jubilate care letting a person.

Interact with people is the most common social activity in modern life which means information transmission from person to person,communication and intercourse.Now young people rely too much on the social network has caused them to reduce real life communication skills .This is why communication disorders occur more and more young people are not willing to express their opinion .

Network reduces the active communication

Many people think that expanding the scope of the social network for young people to know more friends as well as extend their circle of friends. But the fact of excessive dependence on the social network to a great extent ,weakened the young man’s ability to relate to people in real life .Many young people lack of communication skills in real life they always think it is real difficult to communicate each other this leads to a lot of people have great loss in the team work .

Network dilute the people sincere attitude

In the network word we don’t need to know who is each other,so we can speak freely in the network does not need to constrain anyone; for a long time in such an environment makes people reduce the sincere attitude to people.When we make friends in real life ,to people we should be friendly, failing to discuss and honest , in this way we can build a good social image .

Network weakens the concept of respect for privacy 

As we know, network wold is multifarious.Young people are easy to disclose their real information in the social network ,many personnel is easy to use that information to fraud crime.A lot of website has advised its customers to change their passwords, as the hacker gained.

 

 

Bar code technology

Bar code technology has been widely used in China’s commodity circulation sales,industrial automation control and office automation fields.It appears in the work of raising the efficiency of the data at the same time to achive the collection of information and interaction, it is the potential for commercial application (product barcode ) has been a business and national issues of primary concern.

—– From Barcode Technology

The strip form code is a modern means which are quickly and accurately transmit messages of commodities.Because it is easy to transmit the information between computer with production the bar code has already filtered in our life.And bar code technology mainly includes :INTERLEAVED 2 OF 5;UPC;EAN.With the continuous development of information technology, bar code type also more and more .Now there have been many new type of bat code label.UPC is a typical kind of bar code applications.UPC code is a commodity code of the United States in 1973,widely used with the north American continent.Bar code goods in China has been promoting, in a supermarket POS(Point-of-sale) system and many commercial systems in a wide rang of applied successfully.

The characteristics of the bar code is :

  • Bar code simple graphics 
  • Each has a specific bar code symbols 
  • There was no duplication of each coding scheme 
  • Each region coding scheme will in close coordination with the reading device 

Commercial application of bar code

Commercial bar code coding structure in the associated applications,the identification codes on a global scale of the uniqueness of the solution.The whole process of supply chain of goods are saturated with the application of bar code technology , its development can be divided into three basic aspects: the first phase of goods used for the automatic clearing; the second stage for the internal management of the enterprise; the third stage for trade partners ,such as supply chain logistics distribution , chain management and e-commerce.

The commercial application of bar code greatly improve the efficiency of the supply chain,because of the promotion of this technique makes the global supermarkets have plenty of time on the distribution, one of the most typical example is the wal-mart.Wal-mart using bar code technology to achieve the global shortage of zero phenomenon.The combination of the modern commercial technology should be more different high-tech to create more value.

The development of China’s new energy industry

Nowadays, energy has decided to become a important factor in a country’s level of economic and social development. With the fast development of China, the energy company became more bigger;Along with economic development and social progress, people strengthen unceasingly to the energy,so the energy industry in China will be growing.In the past two decades, China has kept a rapidly growth of economy, but at the same time it faces the serious energy and environment problem.

1.The lack of core technology

The using of some clean energy as wind power, water power and solar energy has became the focus to many countries, also China; and China is now the first big solar cell production.But there are serious shortages in the aspect of research and development products and investment in science and technology.Wind and solar power is the main energy of development of China; In these two areas, however, because there is no capacity for independent innovation and technology research and development platform, at resent, the development of new energy is more and more become the important restriction factor.

2.Lack of output channels

China is a country covering vast territory, sharing cross-border rivers with many neighboring countries but energy output is facing a huge problem. The most big energy production areas are concentrated distribution in northwest China,instead, in the south of China is where need theses energy.A lot of energy have been manufacturing deficiency can’t transfer out in a timely manner, this leads to a large amount of energy wasted .

3.Chaos in the market pricing

The Chinese people there is the deviation of the perception of new energy,so for the price of energy also hold different opinions.This makes some new energy companies face enormous challenges on pricing , if the price is too high people will still choose the energy which they use before.

For the development of China’s new energy, I think the government should formulate more detailed plan. First of all should develop energy research and development center, to use of natural resources to produce more new products.Second should be established in urban planning of energy output channel, in the key cities for construction energy output pipe and also channels to expand .Of course to the popularization of knowledge of energy is also a very important part of development energy industry.

My opinion of accounting

  According to the news I have read in this moring, I think I want to say something about Accounting.The news reported that a headteacher who make false accounts was eventually convicted. (http://www.theguardian.com/uk-news/2013/oct/03/headteacher-sentenced-false-accounting)
  I think everyone look this news may not be shocked,many people should have the same opinion it is  “Accountants have a reputation for being a bit dull,but they manage lots of money!” When we see accountants working in their office they always manipulate a lot money even sometimes they look a bit idle.Under the situation of the rapid development of the new economy, the traditional financial management of the enterprises is challenged seriously,so for many big companies the demand for certified public accountants audit will be growing,many jobs are usually available, primarily becasue the training for accounting careers have not kept pace with the deamand for accounting services.That is why more and more colleges students are interested in learning accounting.It is not hard to see from the trend of the employment, the accouting has becoming one of the hottest job in the world.

But as the accounting into high-paying jobs at the same time there have been many negative effects, such as  the accountant moral considerations ,the society has prejudice against to the accounting.Furthermore, the false accounting enable illegal firms or individuals to corrupt and take brides,evade paying taxes ,and defalcate.Think carefully,this is probably not their fault because many accountants also have their own helpless.In recent years,global in abundance exposed many in a big way went to on the market the compnay to cheat the account, carried on the financial cheat , cheated the general investors the scandal.Even some companies in the recruitment will directly ask accountants:”Can you do false account?”,this for many accountants are a conscience.

The reasons for these problems are varied;nevertheless,the shortage of monitoring of government audit is the main reason that causes the following problems.Of courses,a good business ethics and professional accomplishment are also indispensable.Although money is always can let a person “hot heads”, you should  also remember judgements which are made on impulse often do not turn out as one wishes and as such people often repent.

 

 

How does credit cards change our lives ?

These days, more and more people seem to be relying on credit cards, some people even have more than three different bank’s cards.In particular, many young people have a fashion as credit cards. The majority of the young people have more than two different credit cards but only half of them have job,according to research showing many are in denial about them splashes their money.Most of the people is not only convenience but also with a credit card in order to borrow “Easy” money .Because even you do not have enough money in your account you also can take out a certain limit of money.This is important because many will borrow on a credit card in an emergency.

But we all know there is no such thing as a free lunch .When you take money out using your credit card ,they rack up interest immediately and in most cases at a higher interest rate as well .With the appearance cards, more and more people got into debt.So,one of the world’s richest man, Buffett warned”Stay away from credit cards”.

However, the real question remains:Is credit cards really that bad ? I do not aggree. For me , I really like using credit card it’s much easier than debt card. I can use in everywhere even in different countries also I can do online shopping as well.Credit cards can help you buy necessary things and build a credit history ,but they must be used responsibly,which means paying off your debt in time.

Of course the biggest beneficiary is bank.The credit card service is the main business and major source of profit in many international banks,credit card brings the abundant customer resources.In addition,it is more beneficial than others.For these reasons,it has been the core product of most of the retail business.

Obviously,credit card has brought manifold impact to our life no matter its good or bad, I think if you want to use credit card to make your life more wonderful premise condition is not debt !

 

 

 

How to make small businesses recognized by society?

As we all know, if enterprises want to gain competitive advantages in the fierce competition,to win trust from customer and firm market position, they must first set up their brand. Across the world, international famous brand always is not lack of buyer because their good public praise and market brand reputation.Today, many international famous enterprises have done very perfect on their brand setting building, but for the small businesses how to set up  their brand and get social acceptance ?There are three main points must be emphasized.

Brand positioning 

For the small businesses if we want they in a short period of time to formed a unique customer they must set up their own brand. But how to set up the brand? To answer this question we must first understand the concept of the brand is the product itself . So before to set up the brand the business people need to ask themselves three “WWW” which is What is it ? How was it ? Why it is? For any companies they all pay attention to customers, when they set up the brand they need to throng this brand to tell customers what is this product ? how to use this product? and why do customers choose this product ?Of course, at the back of each product there will be hundreds of advantage,we can not use all the advantages to put in our brand ,we only need choose one of the advantages as a selling point . For the brand we must let customers to know our products not only meet your needs more satisfy your desires. At the same time clear enterprise’s advantages and disadvantage,this can make us more accurate positioning foster strengths and circumvent weaknesses.

Brand design

When you see a white tick your mind will quickly relate to Nike; When you see a yellow “M” you always easy to think of McDonald’s.This is the power of a brand as well as the value of the brand.Ideas that attract brand customers and build brand franchises. Ideas that create brand and marketplace dominance in consumer’s mind. Designation, Logo and Slogan are all play the key role for brand design so we need in view of the consumer groups to shape the brand.At the first use the novel name and unique logo can let customers to shine at the moment  then use a simple slogan to deepen customer impression.

Brand promotion 

Nowadays,the new company wants to outshine others in the market competition have to seek multi-channel promotional that’s mean we need a lot of advertisements.For the small business they maybe do not have a large amount of money in advertising their goods.In my view , the money can buy best place to post ads but they can not buy the innovation.We can not make our promotion blindly, every goods was products the company already know which group of people want to buy it so at the first we should spend more energy in this consumer group then we need to know who is our potential consumer group. When we know our consumers very well we can know where are we supposed to promote.

 

 

 

Get Ready for the iphone5s or iphone5c?

The iphone5s and iphone5c launched last week. As always there are still many loyal fans rushed to buy even crazier than before.Because this time you have more choices about the price and color. Like someone said “Apple is never going to be a company that makes a phone for everyone.But with the iphone5s and iphone5c, Apple is finally offering new models for two different types of somebody.” For the new iPhone’s color options, however, sticking with just black and white seems far more likely than adding in different colors.Once Apple release the iphone5s and iphone5c, it will be interesting to observe what our viewers prefer. Let’s me more clearly to make some explanation of iphone5s and iphone5c. One of the biggest difference is that iphone5s has a fingerprint identification system.In addition, is particlarly worth mentioning is at this time Apple has launched  a “gold” model of the iPhone 5s which is more of a “champagne” or at least a muted gold. I guess most of you guys could call it prestigious, but I just think it’s unique.”Unique” is the most imporant for the most of people.Looking at the black iphone5s and iphone5 they looks similarity ,and the white iphone5s looks basically identical to a white with iphone5.So, there just a one way to make sure everyone knows you have an iphone5s is to choose the “Gold” one.That’s why just couple of days “Gold” iphone is out of stock and get to a high price, expecially in China.

    

Compared with the iphone5s the iphone5c seems like no great advantage but cheaper. Do you think iphone5c it’s really have mauch cheaper ? According to the inline price iphone5s 16GB is $719 and iphone 5c 16GB is $599, just 120 bucks different.120 bucks different you have a choose to get a “Gold” iphone with a fingerprint.Seems that’s very easy for customer to choose which one they like but why Apple still sell iphone5c? I think expanding consumer group is the biggest motivation.For me I think iphone5c not just simply means colourful also means cheap. Even just 120 bucks different but for Apple is still a big concession.

For an innovation company, it’s really important for a technology organization to keep the innovation going. So no matter how much is the product pricing will still have its consumer market.But check out the iphone5s and iphone5c which one can bring the biggest benefit to Apple ?