Consumer is King!
Nov 21st, 2010 by derekli
The consumer is king. In today’s marketing environment, this very aspect of satisfying the consumer’s needs is the single most important factor in a successful product line. This is exactly what I witnessed after watching Mercedes-Benz’s new promotional video about how much they care about their customers (video below). The experiment the company carried out successfully incorporates modern-day technology with the constant search of what grabs the consumer’s attention the most. Benz has used high-tech glasses mounted with cameras that can track where people look and from there, determine what catches the consumer’s attention the most.
This attention to detail is what impresses me. This promotional video really does help market mercedes-benz’s motive to put the consumer first and that could help them generate many new customers who look for this care for customer’s needs. Also, it shows that the company is trying to improve itself and seeing whether or not they succeeded in the design department to be appealing enough for everybody. Plus, it helps them improve what they know of consumers and what they care about most in a car. Just brilliant.
