Marketing in Thanksgiving
Nov 27th, 2010 by derekli
Besides all the marketing done during Thanksgiving and especially Black Friday steep discount sales, there is some other company out there using thanksgiving to express their gratitude to the people. GM was the dying company during the financial crisis and received a controversial $49.5 billion bailout by the Fed in America. Now they are stronger, returning to profit and proving their sustainability by completing the world’s biggest IPO recently; utilizing the over-allotment option as investor interest went through the roof. In order to announce their thanks, they made a little ad telling everyone how each and every one of us falls but we can all get back up with a little bit of help.
It was definitely good marketing on their part to remind consumers of their presence and to appear grateful after getting bailed out and given the chance to stand back up, unlike many other people during the crash of 2008. Sure, some may see it as a promotional gimmick to win back people’s hearts after being given a lifeline by the Fed with taxpayer’s money and some may see it as a means of showing how it paid off finally, and that the people were not investing in a rotting corporation. Either way, it is relevant marketing at the right time. Enjoy the commercial below. Happy be-lated thanksgiving to our neighbors in the south.
