Derek Li's Blog

So I was just trying to take a short break from the arduous studying I’ve been doing for my Econ final coming up and decided to go on YouTube (I just noticed how awkward it was to type youtube…). I clicked on one video that looked interesting and was anxiously anticipating the video to start playing when BAM an advertisement shows up. Instantly, I felt disappointment and was desperately trying to figure out if there was one of those exit button to move onto my intended entertainment. There was none. After failure to escape this brutal ad, I just patiently waited for it to be over to actually view the video I wanted to watch.

The point I’m trying to make is, YouTube has got it locked down in the advertising department. They know that with so many views each day, for a plethora of videos on their site, they can just sell the time while a video is loading to companies to advertise their products. Companies probably pay a sky high price tag just to get a piece of YouTube’s popularity but it is probably well worth it. Imagine potentially hundreds of millions of people each day watching all sorts of videos and each time before they can do so, your company’s ad is displayed first. Then they can only patiently watch and enjoy the marketing department’s hard work for that spot. Not only does this help raise brand awareness but also broadens the reach of the advertisement to not only tv viewers but the entire world through the inter web. Personally, I think that this is worth way more than a television ad during the Superbowl is since it can reach so many more people and people can’t get rid of it without not watching their desired video.

YouWin this time! Good luck to everyone else having to go through finals in these couple of weeks!