Man, Marketing is one scary thing. It turns out it has been lurking around us everywhere for the longest time. It’s something that you don’t really notice regularly, but once you’re aware of it, you just can’t stop wondering in awe about its effect on us.
Like many other average consumers, I just wake up and use the plethora of brand/no name products around me as I progress throughout each and every day. After reading the text and being in class, I just had a sort of epiphany as to how effective Marketing from various brands has changed the way we perceive things. I know for a fact that we can all instantly list a bunch of brand names that we use without much effort. It turns out almost everyone can name at least half the companies under Procter & Gamble, which are scattered throughout our homes, without knowing its all under the same company. Weird.
After doing some shopping, I started to understand the major influence of Marketing. It turns out it is very significant in how I choose what products and brands to buy. How I perceive the brand and how much information I know about the product, is so important to my decision. The product that I am most familiar with is the one that I would buy, as well as considering the amount of value it brings. The amount of work put into implementing these values and information to the consumer, to make us choose their product over another, is the after math of the unnamed heroes from the Marketing department. The transparency brought to the consumer through Marketing is what influences us to use one product over another.
Sometimes, I think that the Marketing people use Inception (like the movie haha) to plant the desire that we have for a good/service. In fact, I think that is what they do, but indirectly. Of course they are not messing with our minds or maneuvering through our dreams like the movie, but indirectly they are implementing these values and information about their good or service through advertisement and other mediums.
Well that’s all I have for now. As I continue my journey to learn more about Marketing, I’ll update you guys about the things that I have realized along the way.
Oh yeah, forgot to say hello to everyone… my name is Derek and this is the first time I have ever made a blog before. It’s a pretty cool way to communicate what one thinks and to have a domain to hold all their ideas I guess. Bye.