Apple has done it once again, another successful product release. Per usual, there were long line-ups outside of stores around the globe with people impatiently waiting. What did they have in store for them this time? Apple’s new iPhone 6, with new features such as a  bigger screen, making it easier to type and watch videos.

However, my question is, why does Apple get such a huge response from its customers with the release of a bigger screen when companies like Samsung have done so long before. Samsung was able to release devices with bigger screens and higher quality cameras months before the release of the iPhone 6, but did not get nearly the same reaction from its customers. According to experts, the reason for this is because when people own Apple products, they are making a style/fashion statement; it shows others who they are and what they value.

What astounds me is Apple’s amazing marketing strategy. They are able to get the same great response and reaction from their customers with the release of each new product year after year. I believe that the secret to their success is their ability to create products that are simple to use, yet better than competing brands. They offer remarkable customer service and spend a lot of one on one time with them. Apple should be the role model for competing industries, especially when it comes to marketing strategies and keeping the customers coming back.