Business snippets by a first year BCom student
“Go Ahead and Take Off, for as Long as You Like” curiously sparked my attention on Wall Street Journal’s homepage. Essentially, the article talks about how some employers from small companies offer their employees unlimited paid vacation time. Interestingly enough, this isn’t stupid; offering unlimited vacation time actually fosters trust and motivation for employees, leading to […]
Over the last two decades, social enterprises and entrepreneurs have drawn closer to the heart of business, quite literally. Runa Tea is a social enterprise that sells guayusa tea, cultivated by farmers in the Ecuadorian Amazon. The company brings long-lasting positive impact to more than 1,700 indigenous farmers by providing a source of income, as […]
After reading Maria’s blog post “McDonald’s gives consumer “upper hand”, I checked out McDonald’s video, which answers the question “why does your food look different in the advertising than what is in the store?” Seeing the final comparison between a burger hot off the the grill and a burger designed delicately for an ad, I […]
In the International Finance Center Mall in Seoul, Korea, shoppers will soon find that advertisements are very much suited to their age and gender. The touch screen information kiosks in the mall contain new facial recognition technology that will scan a face and then show ads that are appropriate for that certain shopper. (Read Wall Street Journal’s article […]
The craze for the new iPhone is ridiculous these days. It was just two weeks ago when Apple’s iPhone 5 could be first held preciously in the hands of Canadian smartphone users. But, Apple may no longer be gleaming with joy. Foxconn’s iPhone plant is “paralyzed” as thousands strike in central China due to rage over rigorous quality […]