Estimating Your Market Size
Things are looking promising. You have the start of a great product or service and interested customers who are willing to actually pay for what you are offering. But, how big is your potential market? How many buyers might realistically be interested in what you are serving?
Canada’s MaRS Discovery District has a mission to: ‘drive economic and societal prosperity by harnessing the full potential of Canadian innovation.’ They offer an extensive range of online resources including this step by step process on how to estimate your market size: