Making Sound Decisions
Entrepreneurs will often talk about the constant need to make quick decisions, often within the face of great uncertainty. Stanford University Professor Chip Heath and his brother Dan, authors of a number of best-sellers, have written a particularly relevant book: Decisive where they present current research, real business examples and the WRAP model.
In this interview in the Mckinsey Quarterly, they offer some great, specific insights into how to make solid decisions amidst uncertain conditions and distracting personal biases.
The Interview
http://www.mckinsey.com/insights/strategy/making_great_decisions