Narrowing Your Social Choices

• 10 years ago
• Posted in:Defining Moves
• 0
• Author: newtonco

With limited entrepreneur time and crowded consumer screens, it is important to consider where best to focus your social efforts. On what networks are your target clients most engaged? Which network best fits with your brand and social messaging?

In working towards a choice, it is helpful to look at current data. Who is on which networks? Which networks seem to be flagging; which are blooming?

Data
Pew Research offers an annual scan of the big social networks:

http://www.pewinternet.org/2013/12/30/social-media-update-2013/

Glossary
Vancouver-grown Hootsuite offers a glossary of Social Media terms for the newly converted:

http://blog.hootsuite.com/social-media-managers-definitive-glossary-2014/#pagetop

Strategy
You can also follow their blog for ongoing social media strategy and network comparisons:

http://blog.hootsuite.com/category/strategy/

And subscribe to their weekly youtube social updates:

https://www.youtube.com/watch?v=7dvFxxYxqos&feature=youtu.be&utm_source=content+team&utm_medium=owned+social&utm_campaign=content+team+owned+social

Insights from the New York Times
With millions of followers and rigorous data, the NYT can offer keen social media insights. Here are some for the last year of Twitter:

http://www.niemanlab.org/2015/01/dont-try-too-hard-to-please-twitter-and-other-lessons-from-the-new-york-times-social-media-desk/