Social Media Case Video
To take a more targeted look at social media, we asked Robert Morton and Corina Santema from The Calendar.ca – a high visibility start-up right here on UBC campus- to consider their own social media approach and to talk to some local success stories to see what they do to make their social media soar.
As you watch the film they created, consider:
A. Which social media techniques – from anyone in the film – strike you as particularly interesting? Why?
B. What social media mistakes do you think you could be at risk of committing in your own business? Why?
C. What lessons can you take away from this case study and apply to your own social media approach?
The Video
