Social Media Scan
As you think about the social media approach you want to take, it is useful to consider your reactions to the efforts of others.
1. Name 2 or 3 brands whose social media presence you do not like. Use specifics to explain why you don’t like their social media impact.
2. Name 2 or 3 brands whose social media presence you particularly like. Use specifics to explain why you do like their social media presence.
3. What specific lessons can you apply from your thumbs down and thumbs up social media choices as you go about building your own social media approach?
Auditing Yourself
Once you’re one, social media specialists offer tips on how to scan and assess your own social media presence..
http://socialmediaweek.org/blog/2014/11/social-media-audit-4-major-components-must-consider/