AT&T: Positioning as an International Telecomm

 

In reply to a post by Akbar Karamali, I am a real fan of AT&T’s decision to move into Mexico.  As Akbar explained in his post, Mexico has become ripe for investment, a growing middle class and government reforms make for an ideal situation.  What I like most about this move is the fact that AT&T will become the first US telecommunications company to become international.  Verizon and AT&T have been in competition for years over who gets to be the premier telecommunications provider in the States, but after this I think AT&T will take a huge edge.  With the amount of workers coming from Mexico to find jobs here there is a great demand to be able to talk to relatives back home.  Although there are currently alternatives such as Skype and Viber to talk over long-distances, having an integrated network is much more favorable.  The only issue I see with this venture is that this advantage won’t last long.  With talks of Verizon expanding into Canada, it seems like most telecommunications companies will begin going international and AT&T will lose its advantage unless it continues to expand.  However, in the meantime, AT&T has one-upped other companies with a strategy that will put them on top for the foreseeable future.

 

Source: https://blogs.ubc.ca/akbarkaramali/2014/11/09/att-roams-into-new-territory/

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