I came across this photo on a friend’s Facebook page. Unsurprisingly, the ad was receiving mad likes and shares. Even friends who usually resist ads were voluntarily spreading this one, taking in the inspiring message and perhaps registering in their minds that Nike is a top-notch, professional brand for sports gear.

It then hit me how powerful subtle marketing can be. The ad is centered around an inspirational quote, and rather than having the name “Nike” loudly boasted all over the poster, only a small logo resides in the bottom corner with their signature motto. In fact, the name “Nike” doesn’t even appear anywhere.

This subtle branding technique portrays the brand in a positive light, guiding customers to associate Nike with the words  “motivational” and “inspiring.” As I found in this article after further research, subtle marketing is actually a pervasive tactic that has proven to positively influence customers’ purchasing habits.

It’s not surprising to find that people generally more readily accept an ad that comes packaged as a meaningful piece of inspiration. Social media platforms like Pinterest and Twitter are especially effective in promoting these inspiring pieces. Even my own Pinterest board is filled with cool quotes, many of which were spread by companies that sell a certain lifestyle, product, or service.

Post by Women’s Health Mag

Facebook post by an organic foods company. Caption: We choose a healthy and responsible new world. #local #organic #promiseofanewday

If you are ever in need of a deep quote or life motto, simply search #inspirationalquote, #MondayMotivation #quoteoftheday, or any of the thousands of other relevant hashtags/accounts on Twitter.

YESTERDAY YOU SAID TOMORROW- Just do it.

Heck, who could resist a quote like that?