Since Twitter’s change to a public company, it has significantly increased its inventory of advertising slots in order to promote growth for its company. Twitter was a social site that connected individuals from all over the world by allowing them to discuss about a common interested topic. Nowadays, as Twitter users refresh the page more frequently – about 230 times a month per person (Goel, 2013) – Twitter takes advantage of this and tries to add a new value proposition to their company by allowing businesses to advertise their product on the site. At the same time, with the cooperation with America Express, users are now able to purchase a product online as long as their credit card accounts are linked with Twitter. This is a key point of difference for Twitter that makes their company unique as it solves a pain killer for customers by saving their time on shopping. This newly added value proposition satisfies users’ needs, as it is more efficient and convenient to purchase something immediately. However, I feel that companies should be more aware that these actions to growth may lead to consequences on the user’s experience as some users may be annoyed by such ads.

Reference

Goel, V. (2013, October 7). What Can Be Sold in 140 Characters? That’s Now the Challenge for Twitter. The New York Times. Retrieved from http://www.nytimes.com/2013/10/05/technology/what-can-be-sold-in-140-characters-thats-now-the-challenge-for-twitter.html?pagewanted=1&_r=0&ref=business