Enzo Woo's Blog

A fabulous tool to use when promoting an initiative or getting the word out on a company, social media is now even used in school. Facebook, Twitter, and Flickr are all relevant mediums utilised in this digital age. Defined as being media utilised for social interaction employing highly accessible and scalable publishing techniques, social media […]

Ambush marketing is a concept that I’ve known about for a very long time, but have never given much thought to. Defined as a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee, ambush marketing is a term hissed at in industry circles. As […]

A world leader amongst many issues, Canada has been slow to latch onto the bandwagon that is Corporate Social Responsibility (CSR). Though it certainly takes an extra bit of effort and can decrease revenue through increased costs, CSR can definitely help improve the company’s image and increase their bottom lines. Here is an American example […]

This blog post pertains to the three different types of enterprises and focuses on one particularly interesting one: Meals on Wheels. There are three different kinds of enterprises: Profit maximizing Charity Social enterprise Interestingly, the last one happens to be a mixture of the first two, aiming to generate revenue to the best of its […]