Grimwood provides a concise overview of the book Is the Sacred for Sale?  the premise of which is that “ecotourism is the greatest single threat to Indigenous Peoples.  Shielded by the doctrines of biodiversity conservation, the ecotourism industry creeps into the deepest recesses of culture and community life” and violates the full spectrum of Indigenous rights, culture and spirituality.”  Because government and industry continue to have control/interest in the development of these tourism initiatives, many are viewed as a way of alienating Indigenous peoples from their land.  Johnston proposes that this can be mitigated by the incorporation of  elders into the areas of governance and sustaining the integrity of sacred knowledge and grounded rituals.

Bryan Grimwood (2009) Is the sacred for sale? Tourism and Indigenous Peoples,  Journal of Ecotourism, 8:2, 217-220, DOI: 10.1080/14724040902786625