Clicbot is an educational STEM toy designed to be a cute and fun character to play with as well as a way to learn how to code.
Key points
- KEYi Tech, the company behind Clicbot, lacks transparency
- The cost of Clicbot is high compared with the well established competition
- Clicbot has some shortcomings, but the early adopters happily accept them
- Successful Kickstarter in 2020
Personal Reflections Moving Forward
- Educational toys must be easy to use, right away
- Educational toys must have a competitive price, especially entering a market with established players
- Company transparency is very important
- Advertising videos can be deceptive – when they are flashy, consumers may buy it but investors will dig deeper
See the presentation here where you can follow the reference links seen in the video: