PhysicsIRL is an augmented reality app that lets users see the physics at play in the world around them. This allows even complex physics to be learned through authentic experience in order to develop a conceptual understanding.
- if the embedded video in ‘The Founder’ page does not load, navigate here: https://www.youtube.com/watch?v=0x7VKoWQVxg
Edit: Aug 5, 2021
I really enjoyed this project and think it would be a ton of fun (and extremely difficult) in bringing this idea to life.
With my elevator pitch I attempted to be engaging and personal. My elevator pitch was ‘low budget’ in that there weren’t any fancy effects, for the most part it was just me talking. This was my intention to focus on a singular person who is ‘real’ opposed to a fancier video. Some people seemed to enjoy this while others did not, so it is hard to say which format is best.
With my venture pitch, I wanted to create a brochure style showcase where viewers are free to choose their own pace as well as what areas interest them. My pitch deck was image primary and I struggled on the few words that I could write. With the minimal words, I doubted if I communicated my ideas well enough – a lot of information I did not explicitly say but conveyed through images and I hope the ideas got across. On this note, I received positive feedback from my peers who shared it was indeed enough information and that the concept was well described.
Some things I think would be valuable in a future pitch would be a better app screen, with arrows and details explaining how it works. I believe a better focus on how I plan to enter the market would make a more convincing pitch.
I found it difficult to objectively look and evaluate my own idea. I recognize an unhelpful attachment to the idea of PhysicsIRL which makes it difficult to explore the downsides of it, especially when new information is provided. My thoughts automatically jump to defend the idea/product. That being said, this kind of confidence (and/or ‘tunnel vision’) can be motivating on the path of an entrepreneur as obstacles occur.