ABC Nightline – IDEO Shopping Cart – YouTube
Thought I would share this 8 minute documentary with the class as it succinctly captures the essence of user-centered design and design thinking.
It is an old (but gold) video from a 1999 episode of ABC Nightline that showcases David Kelly, a Stanford professor and founder of a design company called IDEO. I first watched this video during a marketing class at UBC, but have revisited it several times since. Enjoy!
Thanks for sharing Aaron! It was interesting to see the process they used for research and design to meet the needs/desires of consumers. I would also love a shopping cart with a scanner on it to check prices!