Elevator Pitch
What if WHMIS training could be simpler, faster, and more engaging for your employees? Our app-based WHIS course puts essential workplace hazardous materials training right at their fingertips. Employees can learn on their phone, tablet, or computer, using clear language, real workplace scenarios, interactive activities, and short assessments. The course covers the key WHMIS requirements, including labels, pictograms, Safety Data Sheets, safe handling, PPE, and emergency procedures. For employers, it provides a convenient way to deliver training, track completion, and support your WHMIS program. It’s practical, accessible, and designed to help turn WHMIS knowledge into safer decisions on the job
The Venture Proposal
https://canva.link/v2q2bm878tuzdk9
FEEDBACK:
Though I appreciate the concept of further simplifying WHMIS workplace training, I do feel as though the market differentiator section of the venture pitch should be further expanded. Perhaps the slide pertaining to ‘Realistic Decision-Making Scenarios’ could be further built-out to speak to simulations, case-based scenarios and experiential learning. This is the value-add and I imagine required if the business model is to aim toward a subscription model, especially one that relies on per-working pricing. Organizations don’t have a lot of money to spend on such compliance training – funds for training and development are drying-up in many areas; I’m not sure the value proposition for an employer to change their existing health and safety onboarding, unless data shows that run-of-the-mill WHMIS modules are somehow not meeting the mark and that this gap has led to workplace safety incidents. Based on the customers (target audience) identified, I think the market is likely quite narrow for a product such as this, since folks in these areas must already have such specialized onboarding and thus the challenge is to convince them that their current training is insufficient AND that an investment is needed. To strengthen this pitch, I would take the next step of addressing the why – the risks associated with insufficient or unengaging WHMIS training in these sectors, and the long-term cost-savings with such an investment.
Thank you for your valuable feedback.
I think that you found an area that needs further clarification and that is helpful. The WHMIS program is legally required for any BC workers that are using hazardous products. In the regulations, it details that the course must identify the workplace specifics related to their site(s). I overlooked including this in my pitch.
I agree that budgets are very limited and most companies need to deliver training in a more cost effective manner. It is actually why I think that this might be a desireable option over the in classroom delivery. They won’t need to send workers out nor maintin an instructor for this purpose. It is self-paced and many workers have done this training before as it is required for each workplace and requires periodic updates.
Given those details, how do you think that I could better address the areas of concern that you have. I think they are very valid concerns and would like to improve this.
FEEDBACK: This app-based WHMIS platform seems like a useful tool for organizations trying to modernize safety training. Your focus on realistic scenarios and accessible language gives this pitch a clear focus toward establishing foundational hazard knowledge.
Through an EVA lens, the concept is strong because it applies active learning to a topic that is usually just a passive slideshow. Having both taught Careers Education and worked on construction sites as an apprentice carpenter before, I know safety training can sometimes be a hard buy-in for learners who are on the recieving end of safety training. An interactive tool like this would be a great way to document engagement and assess understanding of safety concepts. I also see value here in streamlining the documentation process for big industry who may already be mandated to provided standardized safety training for employees in various commercial and industrial jobsites. Having an ability to collect learning analytics through an app like this would be useful in regards to measuring learning outcomes related to this technology. That said, I also see potential future expansion into adjacent markets beyond WHIMIS and Worksafe into things like St. Johns First Aid Level 1 courses. Though, I think marketability and obtaining that “foot in the door” would be my biggest questions in venture still. There are already many free or low-cost WHMIS resources out there, what might make a safety manager switch to this subscription based service compared to their existing system they’ve already implemented?
Funding recommendation: While I like the idea and see the potential in this venture (especially in relation to existing training methods inside of unionized environments), I am not ready to fund it at this time. To convince me otherwise might require seeing real pilot data proving this reduces real-world safety incidents and a clear strategy for competing against established compliance giants in the market.