COMM296 Couple Underwear

I’ve recently heard about the “couple underwear,” which has been popular for years in my country, Korea. I’m not sure if people from other countries are into this “couple-look” idea, and they might find the idea a bit cheesy or ‘gay’ (no offence). A lot of young Korean couples, however, like to share something in common with their lovers, especially fashion like t-shirts, watches, rings, and now even underwear.

In fact, I couldn’t really follow the idea when told the couple underwear. I was like “What the hack is the couple underwear?” and “Who would really like to buy those?”

For those like me, here is an example. (similar pattern with similar colour)

Here are some reasons or assumptions that I think why it’s been successful.  

1. I personally go shopping for underwear, maybe once in a year. In addition, I don’t really put much value on underwear like its design or brand, but as long as it’s comfy, I’m just fine with it. If you were like me, you would be glad to receive a gift like underwear because it saves your time for shopping and it’s somehow unique and special gift from someone. And it’s not really a big deal like a LV or Gucci bag. It costs around $50 to $150 (as a gift, I think the price is reasonable).

2. It’s like a little “secret” between a couple, I think. By “secrete,” I mean a couple likes to share something, which other people don’t know about. People wouldn’t know what kinds of underwear other people wear (it’d be weird if they knew…)