Re: Humour and Tarketing

 I always thought that humorous ads work more effectively than serious ones, especially when targeted market segment is young people, because it could remain longer in people’s brain and develop maybe strong attitudes and purchase intentions.

We sometimes buy things just for fun if the prices are not that much expensive, or affordable. For example, I found Axe’s body shampoo very interesting in terms of its promotion, when I saw the product on the shelf for the first time. Even though I knew Axe’s products were not going to work as the company advertised – women would be attracted to a guy if they smelled him – I just chose to buy Axe over its competitors’ products because I didn’t have a preference and its ads caught my attention.

In addition, I believe that the humour used in, for example, beer ads does not necessarily need to be associated with the product as long as the ads catches people’s attention and remain in people’s brain. For sure, it would be better if it’s somehow related to the product. For example, however, the baby carrot advertisement, I couldn’t find any points related to the product, but I only found the ads were funny. After watching the ads, if I went to a store and see Baby carrots, I am sure I would think of its ads and maybe try it.