After the 2010 Olympic game, the Olympic village lost its former days of prosperity, and no one was living in the Olympic village for a long time. Since nobody was living in the Olympic village lights were always off, and the entire village was dark, so a lot of people called it the ghost town in Vancouver. However, the location of Olympic village is convenient, and it has beautiful view of downtown Vancouver, then what was making it so difficult to sell?

Let’s do a little analysis. In the market mix, a product needs to satisfy 4 factors in order to achieve good profit. They are product, price, place, and promotion. The Olympic village has a good location, and Olympic village belongs to water front estate category, so it is a high end property which indicates it is a great product. Also the developers of Olympic village did a lot of promotion Champaign. As a result the Olympic village already satisfied three of the four factors, then why can’t it generate excellent profit? Unfortunately, though the Olympic village already satisfied three of the four factors, it didn’t satisfy the second factor which is price. After doing research, I found out the pricing for Olympic village were really high. In 2010 a studio with no kitchen, no living room, and no bedroom was selling for 319,000. With this amount of money, people can already buy a 1 bedroom townhouse in Vancouver. The penthouses in Olympic village are also extremely expensive. The average price for a penthouse is 1,590,000. This year, the developers made radical changes on pricing. On average the pricing for any condo in Olympic village had deducted by 30%, making those condos much more affordable. As a result, the Olympic village is selling out much more condos compare to before.

Recently I saw lot of recruitment TV ads from the Canadian force, so I decided to visit their website. The website is great! The setup is clear, everything is nicely categorized, and I can find all the things I am looking for on the main page. The Canadian force has done a great job breaking people’s stereotype about the army.

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In those recruitment videos, the duties those soldiers are performing are full of excitement, and those soldiers show passion and love towards their jobs. It makes people believe the army is our destiny. Those videos are telling people that the army is not a boring place; the soldiers actually have challenging jobs and duties all the time. Also many people think going into the army is really dangerous, but those videos give great explanations. For example, in the army there are many different positions.

http://www.forces.ca/en/media/photohttp://www.forces.ca/en/media/photo http://www.forces.ca/en/media/photo

Soldiers are not really fighting at the front line all the time. A soldier can be a mechanic, an engineer, a sonar operator, and etc. There are so many positions to choose from, and many of them will never end up fighting at the front line. The Canadian Force also has done a great job to show their demographic diversity. For example, both man, and woman are welcome in the Canadian Force, also all women in the Canadian Force have equal status with men. They also perform duties such as artillery soldiers which we usually believe are performed by men.

The Canadian Force also uses great benefits to attract more applicants. For example all accepted applicants’ post-secondary education will be paid by the Canadian Force that also includes all expense on textbooks. Applicants will also have a guaranteed job after university graduation. In returns, applicants will serve the Canadian Force full time for 36 to 48 months. The pension plan in the Canadian Force is one of the best in Canada, such as retirement plan, moving cost, vacation, full medical and dental care, maternity and parental leave, and etc. As a result, I was shocked that joining the Canadian Force is such a great opportunity. You can serve this great country, and in the end you receive generous reward!