After reading Jennifer Aniston’s Sex’s Tape by Rebecca Abel, I believe Smart Water deliberately choose that title. Personally, this title has purpose. First, get people’s attention, whenever people see some outrageous things about a popular star, they will go watch it, read it or look at it. Everyone knows Jennifer Aniston, and most of the men on this planet love pornography. So a title which includes super star celebrity +pornography = unstoppable attraction.
I bet a lot of people clicked that video because they thought it was a real sex tape, and a lot of them would love to see Jennifer Aniston gets naked. And I bet a lot of the viewers were actually disappointed because it was not a pornography video. The second purpose is to conduct the message to the targeted market. Clearly, smart water’s targeted market can be everyone. From kids to teenagers, from adults to seniors; these people can all become Smart Water’s targeted customers. However with this sexually appealing title, seniors are out of the list.
So, did Smart Water really do a good job on communicating with their customers in this video? Personally, I disagree. There are a lot of times I don’t really understand the true messages. For example, what is the video trying to tell me when there are a lot of dogs running around Jennifer Aniston? And what is the video trying to tell me when there are three computer nerds watching Jennifer Aniston drinking water? As a result, I don’t believe this video deliver a clear message about this company’s product. And the title of this video is purely used to attract viewers. This is cheating 🙁