The super bowel which just finished awhile ago taught us a lot about advertising. The most important question for a super bowel advertisement is how do you deliver a clear message to the viewers in merely 30 seconds? First of all, we need to understand a 30 second commercial is considered extremely short, most of the daily advertisement we see on TV are closed to a minute. That extra 30 seconds allow companies to put way more information into a commercial and deliver a much clearer message. So, how do we achieve all this in 30 seconds? The Doritos commercial give us the answers.
First the most important thing is telling the viewers who you are. In the pug attack commercial we can clearly see the classic red bag with a huge Doritos name on it. So people will not mistaken Doritos with any other chips companies which are also doing commercials during the super bowel. Second show viewers who you are targeting. In the pug attack commercial, we see a young couple inside a cozy house. We immediately know that Doritos is trying to target young costumers instead of adults or seniors. Third show the customers why Doritos has good products. Doritos show that by showing that a pug will do anything for some Doritos, and Doritos will make them do crazy things.
All these information in a 30 second video delivered a clear message to the viewers about who they are, who Doritos are targeting, and the quality of their products.